ABSTRACT
Background: COVID-19 is still a pandemic worldwide, including in Indonesia. The high number of COVID-19 cases, especially in West Nusa Tenggara (NTB), has a financial impact, considering that inpatient costs are borne by the government. Objective: To calculate the cost of illness for COVID-19 inpatients at the NTB Provincial hospital. Method: The method used was the cost of illness from a payer’s perspective. The population consisted of 822 patients. Results: The total direct medical cost of COVID-19 patients at the NTB Provincial hospital in 2020 was IDR 45,589,962,670, with an average of IDR 55,462,242. The average cost of COVID-19 inpatients without comorbidities was IDR 45,545,441 and IDR 71,926,056 for those with comorbidities. Conclusion: The total cost of illness of COVID-19 in West Nusa Tenggara, Indonesia, was high. Therefore, preventive efforts are needed to reduce the incidence of COVID-19 in Indonesia, especially in West Nusa Tenggara.
ABSTRACT
The hotel and resort business is a business that has been very strongly affected by the Covid-19 pandemic. The decline in occupancy rates encourages entrepreneurs to be able to map business opportunities and business strategies that are fast and on target. The main objective of this research is to create a customer cluster model for a hotel and resort in Sukabumi, West Java, Indonesia. The cluster model is used to map business opportunities and determine business strategies. The customer cluster model is carried out using the Hierarchical Clustering method. The attributes involved in this study include program, type of transportation, type of package, nationality, age, customer classification and visit status. The most optimal number of customer clusters is 3 clusters, with a Davies Bouldin Index value of 0.262. Based on the customer cluster model, 3 business opportunities are selected: basic service compliment with dinner or yoga, basic service compliment with hiking to village or crater, and basic service compliment with body treatment. The business strategies that have been mapped are on-line promotion, remarketing, regional marketing, incentives, and customer loyalty programs. © IEOM Society International.